{"id":42,"date":"2024-01-30T09:04:15","date_gmt":"2024-01-30T00:04:15","guid":{"rendered":"https:\/\/digital-leadx.com\/?p=42"},"modified":"2024-01-30T09:04:15","modified_gmt":"2024-01-30T00:04:15","slug":"%e5%85%ac%e7%9b%8a%e7%a4%be%e5%9b%a3%e6%b3%95%e4%ba%ba%e6%97%a5%e6%9c%ac%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%8d%94%e4%bc%9a%e3%81%8c34%e5%b9%b4%e6%8c%af%e3%82%8a%e3%81%ab","status":"publish","type":"post","link":"https:\/\/digital-leadx.com\/?p=42","title":{"rendered":"\u516c\u76ca\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u304c34\u5e74\u632f\u308a\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u3092\u5237\u65b0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u516c\u76ca\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08\u672c\u90e8\uff1a\u6771\u4eac\u90fd\u6e2f\u533a\u3001\u4f1a\u9577 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class=\"wp-block-sgb-headings sgb-heading\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306e\u5236\u4f5c\u904e\u7a0b\u306b\u3064\u3044\u3066<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u754c\u5404\u56fd\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u3001\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306e\u5236\u5b9a\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306f\u300c\u65e5\u672c\u72ec\u81ea\u306e\u8996\u70b9\u300d\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u8981\u8acb\u3055\u308c\u308b\u305f\u3081\u3001\u65e5\u672c\u306e\u793e\u4f1a\u3001\u4f01\u696d\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u9451\u307f\u3066\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306b\u76db\u308a\u8fbc\u3080\u3079\u304d\u8996\u70b9\u300d\u3092\u59d4\u54e1\u3067\u8907\u6570\u56de\u306b\u308f\u305f\u308a\u8b70\u8ad6\u3057\u307e\u3057\u305f\u3002\u59d4\u54e1\u306b\u5171\u901a\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u300c\u4f01\u696d\u3068\u9867\u5ba2\u306e\u4fa1\u5024\u5171\u5275\u300d\u300c\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u306e\u69cb\u7bc9\u300d\u300c\u793e\u4f1a\u8ab2\u984c\u306e\u89e3\u6c7a\u300d\u300c\u6301\u7d9a\u7684\u6210\u9577\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3001\u305d\u308c\u3089\u3092\u3082\u3068\u306b\u65e5\u672c\u306e\u30d3\u30b8\u30cd\u30b9\u6163\u7fd2\u3092\u5ff5\u982d\u306b\u65e5\u672c\u72ec\u81ea\u306e\u5b9a\u7fa9\u3068\u3057\u3066\u3075\u3055\u308f\u3057\u3044\u6587\u7ae0\u306b\u63a8\u6572\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-sgb-headings sgb-heading\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\uff082024\u5e74\u5236\u5b9a\uff09<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff09\u9867\u5ba2\u3084\u793e\u4f1a\u3068\u5171\u306b\u4fa1\u5024\u3092\u5275\u9020\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u5e83\u304f\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u91b8\u6210\u3057\u3001\u3088\u308a\u8c4a\u304b\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u69cb\u60f3\u3067\u3042\u308a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6ce8 1\uff09\u4e3b\u4f53\u306f\u4f01\u696d\u306e\u307f\u306a\u3089\u305a\u3001\u500b\u4eba\u3084\u975e\u55b6\u5229\u7d44\u7e54\u7b49\u304c\u306a\u308a\u5f97\u308b\u3002<\/strong><br><strong>\u6ce8 2\uff09\u95a2\u4fc2\u6027\u306e\u91b8\u6210\u306b\u306f\u3001\u65b0\u305f\u306a\u4fa1\u5024\u5275\u9020\u306e\u30d7\u30ed\u30bb\u30b9\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u3002<\/strong><br><strong>\u6ce8 3) \u69cb\u60f3\u306b\u306f\u30a4\u30cb\u30b7\u30a2\u30c6\u30a3\u30d6\u304c\u30a4\u30e1\u30fc\u30b8\u3055\u308c\u3066\u304a\u308a\u3001\u6226\u7565\u30fb\u4ed5\u7d44\u307f\u30fb\u6d3b\u52d5\u3092\u542b\u3093\u3067\u3044\u308b\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff1c\u82f1\u8a33\uff1e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is processes, strategies, and activities aimed at co-creating value with customers<br>and society while fostering relationships with stakeholders through the extensive<br>dissemination of this value. Its overarching objective is to advance a more prosperous and<br>sustainable societal paradigm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note 1: The subjects of this definition encompass corporations, individuals, non-profit<br>organizations, and other stakeholders.<br>Note 2: The term \u2018fostering relationships\u2019 implies the process of generating new value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25a0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9a\u7fa9 \u5236\u4f5c\u59d4\u54e1\u4f1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9a\u7fa9\u306e\u5236\u5b9a\u59d4\u54e1\u4f1a\u306f\u5f53\u5354\u4f1a\u306e\u7406\u4e8b\u9577\u3067\u3042\u308b\u6069\u85cf\u76f4\u4eba\u6559\u6388\u3092\u59cb\u3081\u3001\u65e5\u7528\u54c1\u30e1\u30fc\u30ab\u30fc\u30fb\u91cd\u539a\u9577\u5927\u30e1\u30fc\u30ab\u30fc\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u304b\u30895\u540d\u3001\u6771\u897f\u306e\u5927\u5b66\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7814\u7a76\u8005\u30925\u540d\u3001\u4ee5\u4e0b\u8a0811\u540d\u306e\u59d4\u54e1\u304b\u3089\u69cb\u6210\uff08\u4e94\u5341\u97f3\u9806\u3001\u656c\u79f0\u7565\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u59d4\u54e1\u9577 \uff1a\u6069\u85cf \u76f4\u4eba (\u65e9\u7a32\u7530\u5927\u5b66 \u6559\u6388\uff09<br>\u59d4\u54e1 \uff1a\u5ca9\ufa11 \u62d3 (\u535a\u5831\u5802 \u57f7\u884c\u5f79\u54e1\uff09\u3001\u6817\u6728 \u5951 (\u795e\u6238\u5927\u5b66\u5927\u5b66\u9662 \u6559\u6388\uff09\u3001\u91cc\u6751 \u5353\u4e5f (\u6176\u61c9\u7fa9\u587e\u5927\u5b66 \u6559\u6388\uff09\u3001\u9808\u6c38 \u52aa (\u65e9\u7a32\u7530\u5927\u5b66 \u6559\u6388\uff09\u3001\u5e73\u6728 \u3044\u304f\u307f (\u6771\u4eac\u56fd\u969b\u5927\u5b66 \u6559\u6388\uff09\u3001\u897f\u5c3e \u30c1\u30c5\u30eb\uff08\u7b51\u6ce2\u5927\u5b66 \u6559\u6388\uff09\u3001\u798f\u5cf6 \u5e38\u6d69 (\u30c8\u30e9\u30f3\u30b9\u30b3\u30b9\u30e2\u30b9 \u4e0a\u5e2d\u5e38\u52d9\u57f7\u884c\u5f79\u54e1)\u3001\u661f\u91ce \u671d\u5b50 (\u65e5\u7523\u81ea\u52d5\u8eca \u57f7\u884c\u5f79\u526f\u793e\u9577\uff09\u3001\u67f3\u4e95 \u614e\u4e00\u90ce (\u30b5\u30f3\u30c8\u30ea\u30fc\u98df\u54c1\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb \u5e38\u52d9\u57f7\u884c\u5f79\u54e1)\u3001\u5c71\u53e3 \u6709\u5e0c\u5b50 (\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u30b3\u30cd\u30af\u30c8 \u53d6\u7de0\u5f79\u57f7\u884c\u5f79\u54e1 CMO)<\/p>\n\n\n\n<p 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