{"id":85,"date":"2024-06-07T13:41:50","date_gmt":"2024-06-07T04:41:50","guid":{"rendered":"https:\/\/digital-leadx.com\/?p=85"},"modified":"2024-06-07T13:41:50","modified_gmt":"2024-06-07T04:41:50","slug":"%e3%82%a4%e3%83%b3%e3%83%86%e3%82%a3%e3%83%a1%e3%83%bc%e3%83%88%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%80%81smn%e3%81%b8%e3%83%9d%e3%82%b9%e3%83%88cookie%e6%99%82%e4%bb%a3%e3%81%ab","status":"publish","type":"post","link":"https:\/\/digital-leadx.com\/?p=85","title":{"rendered":"\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u3001SMN\u3078\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u306b\u5411\u3051\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306e\u63d0\u4f9b\u3092\u958b\u59cb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"i-0\">3rd Party Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u5171\u901aID\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cIM UID\u300d\u3092DSP\u300cTVBridge 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\u3092\u30bd\u30cb\u30fc\u30b0\u30eb\u30fc\u30d7\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4e8b\u696d\u3092\u884c\u3046SMN\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u54c1\u5ddd\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u539f\u5c71 \u76f4\u6a39\u3001\u4ee5\u4e0bSMN\uff09\u304c\u63d0\u4f9b\u3059\u308b\u3001DSP\uff08Demand Side Platform\uff09\u300cTVBridge Ads\u300d\u3078\u6280\u8853\u63d0\u4f9b\u3057\u3001\u9023\u643a\u3092\u958b\u59cb\u3057\u305f\u3053\u3068\u3092\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"720\" height=\"98\" src=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn.webp\" alt=\"\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u3001SMN\u3078\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u306b\u5411\u3051\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306e\u63d0\u4f9b\u3092\u958b\u59cb\" class=\"wp-image-86\" srcset=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn.webp 720w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn-300x41.webp 300w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6628\u4eca\u3001Web\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u9ad8\u307e\u308a\u3068\u3068\u3082\u306b\u3001\u6b27\u5dde\u3067\u306f\u300cGDPR\uff08EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09\u300d\u3084\u300cCCPA\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u300d\u306a\u3069\u306b\u3088\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u6d3b\u7528\u306e\u898f\u5236\u5f37\u5316\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Apple\u306e\u30d6\u30e9\u30a6\u30b6\u3067\u3042\u308bSafari\u306f2020\u5e743\u6708\u306bITP\uff08Intelligent Tracking Prevention\uff09\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a3rd Party Cookie\u306f\u30d6\u30ed\u30c3\u30af\u3055\u308c\u308b\u307b\u304b\u3001Google\u306fChrome\u3067\u306e3rd Party Cookie\u3092\u6bb5\u968e\u7684\u306b\u7d42\u4e86\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3051\u308b\u5e83\u544a\u914d\u4fe1\u3084\u52b9\u679c\u8a08\u6e2c\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u307e\u3067\u6d3b\u7528\u3055\u308c\u3066\u304d\u305f3rd Party Cookie\u306b\u4ee3\u308f\u308b\u5bfe\u7b56\u304c\u65e9\u6025\u306b\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u5bfe\u7b56\u3068\u3057\u3066\u3001IM\u3067\u306f3rd Party Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u5171\u901aID\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cIM-UID\u300d\u30922020\u5e7412\u6708\u3088\u308a\u63d0\u4f9b\u958b\u59cb\u3057\u3001\u6570\u3005\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306b\u5411\u3051\u3066\u6280\u8853\u63d0\u4f9b\u3092\u884c\u3063\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3053\u306e\u305f\u3073\u3001\u65b0\u305f\u306bSMN\u304c\u63d0\u4f9b\u3059\u308bDSP\u300cTVBridge Ads\u300d\u3068\u306e\u9023\u643a\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u300cTVBridge Ads\u300d\u3092\u7528\u3044\u305fiOS\u30c7\u30d0\u30a4\u30b9\u306eWeb\u30d6\u30e9\u30a6\u30b6\u9762\u3078\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u3001SMN\u304c\u300cIM-UID\u300d\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3063\u305f\u7d50\u679c\u3001iOS\u30c7\u30d0\u30a4\u30b9\u306eWeb\u30d6\u30e9\u30a6\u30b6\u9762\u3078\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u7d041.7\u500d\u307e\u3067\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-sgb-headings sgb-heading\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u30c6\u30b9\u30c8\u914d\u4fe1\u306e\u7d50\u679c<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30ea\u30e5\u30fc\u30e0\u62e1\u5927\u306b\u7559\u307e\u3089\u305a\u3001Android\u30c7\u30d0\u30a4\u30b9\u306eWeb\u30d6\u30e9\u30a6\u30b6\u9762\u3068\u6bd4\u3079\u5165\u672d\u7af6\u4e89\u306e\u5c11\u306a\u3044iOS\u30c7\u30d0\u30a4\u30b9\u306eWeb\u30d6\u30e9\u30a6\u30b6\u9762\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067CPM\uff08Cost per Mille\uff09\u304c200%\u6539\u5584\u3002CTR\uff08Click Through Rate\uff09\u308255%\u3068\u5927\u304d\u304f\u6539\u5584\u3057\u3001\u7d50\u679c\u3001CPC\uff08Cost Per Click\uff09\u3082400%\u6539\u5584\u3057\u307e\u3057\u305f\u3002\u30c6\u30b9\u30c8\u914d\u4fe1\u306e\u7d50\u679c\u304b\u3089\u3001\u300cIM-UID\u300d\u3092\u6d3b\u7528\u3057\u305f\u914d\u4fe1\u306b\u3088\u308a\u3001TVBridge Ads\u306e\u914d\u4fe1\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u62e1\u5927\u3055\u305b\u3064\u3064\u3001\u5e83\u544a\u52b9\u679c\u304c\u5411\u4e0a\u3057\u305f\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"123\" src=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn_02.webp\" alt=\"\u30c6\u30b9\u30c8\u914d\u4fe1\u306e\u7d50\u679c\" class=\"wp-image-87\" srcset=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn_02.webp 602w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/06\/intimatemerger-smn_02-300x61.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001\u5f53\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30dd\u30b9\u30c8Cookie\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306fDSP\u3084SSP\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u3068\u9023\u643a\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u4eca\u5f8c\u3082AdTech\u9818\u57df\u306b\u304a\u3051\u308b\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u3078\u5411\u3051\u305f\u5bfe\u5fdc\u3092\u652f\u63f4\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u5f53\u793e\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u3064\u3064\u3001DX\u6642\u4ee3\u306e\u4f01\u696d\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30ac\u30d0\u30ca\u30f3\u30b9\u3078\u306e\u5bfe\u5fdc\u3092\u76ee\u6307\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u304a\u3051\u308b\u30dd\u30b9\u30c8Cookie\u6642\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u30013rd Party Cookie\u3084\u30c7\u30d0\u30a4\u30b9ID\u306b\u4ee3\u308f\u308b\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u3001\u696d\u754c\u306b\u8ca2\u732e\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uff1c\u3010\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u30117\u5206\u3067\u89e3\u8aac\uff01\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u306e\u30dd\u30b9\u30c8Cookie\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u307e\u3068\u3081\u3068\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\uff1e<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u30117\u5206\u3067\u89e3\u8aac\uff01\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u306e\u30dd\u30b9\u30c8Cookie\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u307e\u3068\u3081\u3068\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\" width=\"880\" height=\"660\" src=\"https:\/\/www.youtube.com\/embed\/abQ-EQszv8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u25a0\u56fd\u5185\u6700\u5927\u7d1a\u306e\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u300cTVBridge\u300d\uff08<a href=\"https:\/\/tv-bridge.com\/\" target=\"_blank\" rel=\"noreferrer 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