{"id":861,"date":"2024-11-28T09:56:15","date_gmt":"2024-11-28T00:56:15","guid":{"rendered":"https:\/\/digital-leadx.com\/?p=861"},"modified":"2024-11-28T09:56:17","modified_gmt":"2024-11-28T00:56:17","slug":"%e3%83%a6%e3%83%bc%e3%83%ad%e3%83%a2%e3%83%8b%e3%82%bf%e3%83%bc%e3%80%812025%e5%b9%b4%e3%81%ab%e6%b3%a8%e7%9b%ae%e3%81%99%e3%81%b9%e3%81%8d%e4%b8%96%e7%95%8c%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85","status":"publish","type":"post","link":"https:\/\/digital-leadx.com\/?p=861","title":{"rendered":"\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u30012025\u5e74\u306b\u6ce8\u76ee\u3059\u3079\u304d\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3092\u767a\u8868"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u3010\u6771\u4eac\u3011<\/strong>\u82f1\u56fd\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\uff08\u4ee5\u4e0b\u3001\u5f53\u793e\uff09\u306f\u3001\u672c\u65e5\u3001\u6bce\u5e74\u4e16\u754c\u7684\u306b\u5927\u304d\u306a\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u30ec\u30dd\u30fc\u30c8\u300e\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u300f\u306e2025\u5e74\u7248\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u30025\u3064\u306e\u30ad\u30fc\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u306a\u308b\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u7570\u306a\u308b\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u5c64\u304c\u65b0\u3057\u3044\u5546\u6a5f\u3092\u751f\u307f\u51fa\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30fb\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u4f01\u696d\u304c\u5909\u5316\u3057\u7d9a\u3051\u308b\u6d88\u8cbb\u8005\u7fd2\u6163\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3057\u3066\u3044\u308b\u304b\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/11\/Euromonitor.webp\" alt=\"\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u30012025\u5e74\u306b\u6ce8\u76ee\u3059\u3079\u304d\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3092\u767a\u8868\" class=\"wp-image-862\" srcset=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/11\/Euromonitor.webp 480w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/11\/Euromonitor-300x300.webp 300w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/11\/Euromonitor-150x150.webp 150w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/11\/Euromonitor-160x160.webp 160w\" sizes=\"(max-width: 480px) 100vw, 480px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u3001\u5f53\u793e\u304c\u9078\u51fa\u3057\u305f2025\u5e74\u306e\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u306f\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff11\uff0e&nbsp;<strong>\u5065\u5eb7\u5bff\u547d\u3078\u306e\u3053\u3060\u308f\u308a\uff08Healthspan Plans\uff09<\/strong>\uff1a\u4eba\u3005\u306f\u3088\u308a\u9577\u304f\u3001\u3088\u308a\u5065\u5eb7\u7684\u306b\u751f\u304d\u308b\u3079\u304f\u3001\u9f62\u3092\u91cd\u306d\u305f\u5c06\u6765\u306e\u81ea\u8eab\u306e\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30f3\u3092\u8003\u616e\u3057\u3001\u4eca\u73fe\u5728\u304b\u3089\u884c\u52d5\u3092\u5909\u5316\u3055\u305b\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a4\u6d88\u8cbb\u8005\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4eca\u5f8c5\u5e74\u9593\u3067\u4eca\u3088\u308a\u3082\u5065\u5eb7\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u306f\u30012019\u5e74\u306e45\uff05\u304b\u30892024\u5e74\u306b\u306f52\uff05\u306b\u4e0a\u6607\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a4\u30d3\u30bf\u30df\u30f3\u30fb\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u5206\u91ce\u306e\u4e16\u754c\u5c0f\u58f2\u58f2\u4e0a\u9ad8\u306f\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u30012025\u5e74\u306b\u306f1,399\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u308b\u3002\u6d88\u8cbb\u8005\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5c11\u306a\u304f\u3068\u3082\u9031\u306b\u4e00\u5ea6\u306f\u30d3\u30bf\u30df\u30f3\u3084\u30b5\u30d7\u30ea\u3092\u6442\u53d6\u3059\u308b\u3068\u7b54\u3048\u305f\u4eba\u306e\u5272\u5408\u306f\u30012015\u5e74\u306e34\uff05\u304b\u30892024\u5e74\u306b\u306f52\uff05\u306b\u5897\u52a0\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff12\uff0e&nbsp;<strong>\u8ce2\u3044\u6d88\u8cbb\uff08Wiser Wallets\uff09<\/strong>\uff1a\u4e00\u6642\u7684\u304b\u3068\u601d\u308f\u308c\u305f\u7bc0\u7d04\u5fd7\u5411\u306f\u3001\u3082\u306f\u3084\u73fe\u5728\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u6839\u4ed8\u3044\u3066\u3057\u307e\u3063\u305f\u3002\u6d88\u8cbb\u8005\u306f\u3001\u73fe\u5728\u306e\u30cb\u30fc\u30ba\u3068\u5c06\u6765\u306e\u30cb\u30fc\u30ba\u306e\u4e21\u65b9\u306e\u89b3\u70b9\u304b\u3089\u3001\u81ea\u5206\u306e\u512a\u5148\u9806\u4f4d\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u8cfc\u5165\u6c7a\u5b9a\u3092\u6226\u7565\u7684\u306b\u884c\u3046\u3002\u4fa1\u683c\u306e\u5b89\u3055\u306e\u307f\u304c\u5fc5\u305a\u3057\u3082\u8cfc\u5165\u306e\u52d5\u6a5f\u3068\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a4\u300c\u3088\u304f\u885d\u52d5\u8cb7\u3044\u3092\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u6d88\u8cbb\u8005\u306f\u30012024\u5e74\u306b\u306f\u5168\u4f53\u306e18%\u3067\u3042\u308a\u30012015\u5e74\u306e23\uff05\u304b\u3089\u6e1b\u5c11\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a4\u4fa1\u683c\u304c\u9ad8\u304f\u3066\u3082\u58f2\u308a\u4e0a\u3052\u304c\u4f38\u3073\u3066\u3044\u308b\u7523\u696d\u30ab\u30c6\u30b4\u30ea\u30fc\u3082\u3042\u308a\u3001\u4e16\u754c\u306e\u5168\u5730\u57df\u306b\u304a\u3044\u3066\u30012020\u5e74\u304b\u30892025\u5e74\u306e\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5e02\u5834\u306b\u304a\u3051\u308b\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\u306e\u58f2\u4e0a\u6210\u9577\u7387\u306f\u3001\u30de\u30b9\u88fd\u54c1\u306e\u305d\u308c\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u898b\u8fbc\u307f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff13\uff0e&nbsp;<strong>\u30a8\u30b3\u30fb\u30ed\u30b8\u30ab\u30eb\uff08Eco Logical\uff09<\/strong>\uff1a\u4eca\u65e5\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\uff08\u6301\u7d9a\u53ef\u80fd\u306a\uff09\u6d88\u8cbb\u306b\u3064\u3044\u3066\u73fe\u5b9f\u7684\u3060\u3002\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u3001\u300c\u5730\u7403\u306b\u3084\u3055\u3057\u3044\u5546\u54c1\u3067\u3042\u308b\u300d\u3053\u3068\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u88dc\u5b8c\u7684\u8981\u7d20\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u5fc5\u305a\u3057\u3082\u305d\u308c\u306e\u307f\u304c\u8cfc\u8cb7\u8981\u56e0\u306b\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a42024\u5e74\u306e\u6d88\u8cbb\u8005\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e40%\u304c\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306e\u4e00\u756a\u306e\u969c\u58c1\u306f\u5024\u6bb5\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a411\u306e\u65e5\u7528\u6d88\u8cbb\u8ca1\uff08FMCG\uff09\u696d\u754c\u306825\u304b\u56fd\u306b\u304a\u3044\u3066\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u5546\u54c1\u306e\u30aa\u30f3\u30e9\u30a4\u30f3SKU\uff08\u6700\u5c0f\u5728\u5eab\u7ba1\u7406\u5358\u4f4d\uff09\u6570\u306f\u30012022\u5e74\u7b2c2\u56db\u534a\u671f\u306e400\u4e07\u304b\u30892024\u5e74\u7b2c2\u56db\u534a\u671f\u306b\u306f500\u4e07\u306b\u307e\u3067\u5897\u52a0\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff14\uff0e&nbsp;<strong>\u9078\u3073\u629c\u304b\u308c\u305f\u8cfc\u8cb7\u4f53\u9a13\uff08Filtered Focus\uff09:<\/strong>&nbsp;\u81a8\u5927\u306a\u91cf\u306e\u60c5\u5831\u3001\u305d\u3057\u3066\u81a8\u5927\u306a\u5546\u54c1\u306e\u9078\u629e\u80a2\u306b\u56f2\u307e\u308c\u3066\u751f\u304d\u3066\u3044\u308b\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u3068\u306b\u304b\u304f\u81ea\u5206\u304c\u672c\u5f53\u306b\u5fc5\u8981\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u6642\u9593\u3092\u304b\u3051\u305a\u306b\u63a2\u3057\u51fa\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a42024\u5e741\u6708\u304b\u30898\u6708\u307e\u3067\u306e\u9593\u300154\u306eFMCG\u30ab\u30c6\u30b4\u30ea\u30fc\u306832\u304b\u56fd\u306b\u304a\u3044\u3066\u300123,000\u3092\u8d85\u3048\u308b\u65b0\u5546\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u767b\u5834\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a4\u6d88\u8cbb\u8005\u306e42%\u304c\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3092\u901a\u3058\u3066\u8cfc\u5165\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308a\u3001\u305d\u306e\u7406\u7531\u3092\u300c\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u3088\u308a\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u304b\u3089\u300d\u3068\u56de\u7b54\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff15\uff0e&nbsp;<strong>AI\u3078\u306e\u671f\u5f85\u3068\u4e0d\u5b89\uff08AI Ambivalent\uff09<\/strong>\uff1a\u751f\u6210AI\u306e\u5c0e\u5165\u7387\u304c\u5897\u52a0\u3059\u308b\u4e00\u65b9\u3001\u305d\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306b\u5bfe\u3059\u308b\u6b20\u9665\u304c\u6307\u6458\u3055\u308c\u59cb\u3081\u305f\u3053\u3068\u3067\u3001\u751f\u6210AI\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61d0\u7591\u5fc3\u3082\u540c\u6642\u306b\u5897\u5e45\u3057\u3066\u3044\u308b\u3002\u3068\u306f\u8a00\u3048\u3001\u6d88\u8cbb\u8005\u306f\u3053\u306e\u6280\u8853\u306b\u80cc\u3092\u5411\u3051\u3066\u306f\u304a\u3089\u305a\u3001\u3080\u3057\u308d\u3001\u305d\u306e\u826f\u3044\u70b9\u3068\u60aa\u3044\u70b9\u306e\u4e21\u9762\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">2025\u5e74\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u5224\u65ad\u306b\u3069\u306e\u3088\u3046\u306a\u52d5\u6a5f\u3084\u793e\u4f1a\u52d5\u5411\u304c\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3001\u8a73\u3057\u3044\u5206\u6790\u306f\u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u300c<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/go.euromonitor.com\/white-paper-2025-global-consumer-trends.html\">2025\u5e74 \u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9<\/a>\u300d\uff08\u82f1\u8a9e\u7248\u30d5\u30eb\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u65e5\u672c\u8a9e\u7248\u6982\u8981\u3082\u3053\u3061\u3089\u304b\u3089\uff09\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5831\u9053\u95a2\u4fc2\u306e\u65b9\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u5148\uff1a<\/strong><br>\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb \u5e83\u5831\u62c5\u5f53<br>\u82b1\ufa11\u3000\u771f\u5915\uff08\u306f\u306a\u3056\u304d\u3000\u307e\u3086\uff09<br>Tel: 03-3436-2100<br>mayu.hanazaki@euromonitor.com<\/p>\n\n\n\n<p 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