{"id":865,"date":"2024-12-02T11:46:05","date_gmt":"2024-12-02T02:46:05","guid":{"rendered":"https:\/\/digital-leadx.com\/?p=865"},"modified":"2024-12-02T11:46:06","modified_gmt":"2024-12-02T02:46:06","slug":"%e3%82%bd%e3%83%8b%e3%83%bc%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%80%81%e3%83%86%e3%83%ac%e3%83%93cm%e3%81%ae%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3","status":"publish","type":"post","link":"https:\/\/digital-leadx.com\/?p=865","title":{"rendered":"\u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c6\u30ec\u30d3CM\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u3092\u5b9f\u73fe\u3059\u308b\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBROAD\uff0b\u300d\u30922025\u5e74\u6625\u306b\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-0\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u72ec\u81ea\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u3088\u308a\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316<\/span><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-300x100.webp\" alt=\"BROAD\uff0b\" class=\"wp-image-866\" srcset=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-300x100.webp 300w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-1024x342.webp 1024w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-768x257.webp 768w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-1536x514.webp 1536w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus-940x314.webp 940w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus.webp 1950w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cBROAD\uff0b\u300d\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\uff1a\u3000<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/broadplus.sonymarketing.jp\/\">https:\/\/broadplus.sonymarketing.jp\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e2f\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u5ddd\u53e3 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class=\"wp-block-paragraph\">\u300cBROAD\uff0b\u300d\u306f\u3001\u30c6\u30ec\u30d3CM\u306e\u51fa\u7a3f\u52b9\u7387\u5316\u3068\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306b\u3088\u308a\u3001\u30c6\u30ec\u30d3CM\u51fa\u7a3f\u306e\u904b\u7528\u3092\u3088\u308a\u624b\u8efd\u306b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30bd\u30cb\u30fc\u304c\u4fdd\u6709\u3001\u7ba1\u7406\u3059\u308b\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30c6\u30ec\u30d3CM\u306e\u51fa\u7a3f\u52b9\u679c\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u51fa\u7a3f\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u5e83\u544a\u52b9\u679c\u306e\u30c7\u30fc\u30bf\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u968f\u6642\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u3044\u51fa\u7a3f\u67a0\u3092\u9078\u5b9a\u3057\u305f\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u5185\u306b\u51fa\u7a3f\u67a0\u3092\u518d\u8abf\u6574\u3057\u3001\u3088\u308a\u52b9\u679c\u306e\u9ad8\u3044\u5165\u672d\u3092\u76ee\u6307\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u67d4\u8edf\u306a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u904b\u7528\u3092\u5b9f\u73fe\u3057\u307e\u3059 \u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001\u300cBROAD\uff0b\u300d\u306e\u30c6\u30ec\u30d3CM\u8ca9\u58f2\u9023\u643a\u7b2c\u4e00\u5f3e\u3068\u3057\u3066\u30012025\u5e74\u6625\u306b\u65e5\u672c\u30c6\u30ec\u30d3\u653e\u9001\u7db2\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e2f\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\u57f7\u884c\u5f79\u54e1 \u77f3\u6fa4 \u9855\u3001\u4ee5\u4e0b\u3001\u65e5\u672c\u30c6\u30ec\u30d3\uff09\u306e\u5730\u4e0a\u6ce2\u5e83\u544a\u5728\u5eab\u306e\u53d6\u308a\u6271\u3044\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3053\u308c\u307e\u3067\u3082\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30c6\u30ec\u30d3CM\u5e83\u544a\u306e\u51fa\u7a3f\u52b9\u679c\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u300cBROAD\uff0b\u300d\u306e\u63d0\u4f9b\u958b\u59cb\u306b\u3088\u308a\u3001\u30c6\u30ec\u30d3CM\u306e\u51fa\u7a3f\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304b\u3089CM\u653e\u6620\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u63d0\u4f9b\u3057\u3001\u591a\u304f\u306e\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u3078\u5730\u4e0a\u6ce2\u5e83\u544a\u306e\u52b9\u7387\u7684\u306a\u58f2\u8cb7\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<br>\u4eca\u5f8c\u306f\u3001\u9806\u6b21\u3001\u4ed6\u306e\u653e\u9001\u5c40\u306e\u5e83\u544a\u5728\u5eab\u3078\u306e\u63a5\u7d9a\u3092\u691c\u8a0e\u3057\u3001\u5730\u4e0a\u6ce2\u5e83\u544a\u306e\u7d71\u5408\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u3001\u5e83\u544a\u696d\u754c\u306e\u6d3b\u6027\u5316\u306b\u8ca2\u732e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-1\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u30c6\u30ec\u30d3CM\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBROAD\uff0b\u300d\u3000\u306e\u7279\u9577<\/span><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02-1024x445.webp\" alt=\"\u30c6\u30ec\u30d3CM\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBROAD\uff0b\u300d\u3000\u306e\u7279\u9577\" class=\"wp-image-867\" srcset=\"https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02-1024x445.webp 1024w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02-300x130.webp 300w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02-768x334.webp 768w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02-940x409.webp 940w, https:\/\/digital-leadx.com\/wp-content\/uploads\/2024\/12\/BROADplus_02.webp 1315w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u30b5\u30fc\u30d3\u30b9\u6982\u5ff5\u56f3\u30ec\u30dd\u30fc\u30c8\u30fb\u5165\u672d\u753b\u9762\u30a4\u30e1\u30fc\u30b8<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-2\"><span class=\"sgb-heading__inner sgb-heading--type1 with-icon\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><i class=\"fa fa-check\" style=\"color:var(--wp--preset--color--sango-main)\"><\/i><span class=\"sgb-heading__text\" style=\"color:#333\">\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u72ec\u81ea\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u30fb\u52b9\u679c\u5206\u6790<\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30cb\u30fc\u304c\u4fdd\u6709\u3001\u7ba1\u7406\u3059\u308b\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u756a\u7d44\u306e\u8996\u8074\u5c5e\u6027\u306e\u50be\u5411\u3092\u63a8\u5b9a\u3057\u3001\u305d\u306e\u756a\u7d44\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u5143\u306bKPI\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304c\u884c\u3048\u307e\u3059\u3002\u653e\u9001\u3055\u308c\u305f\u30c6\u30ec\u30d3CM\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5b9f\u6570\u5024\u3092\u76e3\u8996\u53ef\u80fd\u3067\u3001\u51fa\u7a3f\u904b\u7528\u306e\u518d\u8abf\u6574\u3092\u4e26\u884c\u3057\u3066\u884c\u3046\u3053\u3068\u3067\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-3\"><span class=\"sgb-heading__inner sgb-heading--type1 with-icon\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><i class=\"fa fa-check\" style=\"color:var(--wp--preset--color--sango-main)\"><\/i><span class=\"sgb-heading__text\" style=\"color:#333\">\u30c6\u30ec\u30d3CM\u51fa\u7a3f\u306b\u5bfe\u5fdc\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u904b\u7528\u30b7\u30b9\u30c6\u30e0\u306e\u5b9f\u73fe<\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u30c6\u30ec\u30d3\u306e\u30c6\u30ec\u30d3CM\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u540c\u69d8\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u3092\u5b9f\u73fe\u3059\u308bAd Reach Max\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08AdRM-Exchange&nbsp;<a href=\"https:\/\/arm.ntv.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/arm.ntv.co.jp\/<\/a>\uff09\u3078\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u3088\u3046\u306a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u306b\u3088\u308b\u30c6\u30ec\u30d3CM\u306e\u8cb7\u4ed8\u3092\u5b9f\u73fe\u3057\u3001\u72ec\u81ea\u306e\u30ed\u30b8\u30c3\u30af\u306b\u57fa\u3065\u3044\u305f\u5165\u672d\u904b\u7528\u3092\u884c\u3044\u307e\u3059\u3002<br>\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u540c\u69d8\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30e6\u30cb\u30fc\u30af\u30ea\u30fc\u30c1\u3084\u30b5\u30a4\u30c8\u6765\u8a2a\u3068\u3044\u3063\u305f\u6307\u6a19\u3067\u5e83\u544a\u52b9\u679c\u3092\u660e\u77ad\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-4\"><span class=\"sgb-heading__inner sgb-heading--type1 with-icon\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><i class=\"fa fa-check\" style=\"color:var(--wp--preset--color--sango-main)\"><\/i><span class=\"sgb-heading__text\" style=\"color:#333\">OTT\u5e83\u544a(*2)\u7b49\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u306e\u7d71\u5408\u52b9\u679c\u5206\u6790<\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u5206\u6790\u6307\u6a19\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u7d71\u4e00\u3059\u308b\u3053\u3068\u3067\u3001OTT\u5e83\u544a\u7b49\u5225\u5a92\u4f53\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u3068\u306e\u7d71\u5408\u52b9\u679c\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304b\u3063\u305f\u306e\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u51fa\u7a3f\u5e83\u544a\u5a92\u4f53\u306e\u6295\u8cc7\u610f\u601d\u6c7a\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<br>*2 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class=\"wp-block-sgb-headings sgb-heading\" id=\"i-5\"><span class=\"sgb-heading__inner sgb-heading--type4\" style=\"background-color:var(--wp--preset--color--sango-pastel);border-color:var(--wp--preset--color--sango-pastel);font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:whitesmoke\">\u300cBROAD\uff0b\u300d\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/broadplus.sonymarketing.jp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/broadplus.sonymarketing.jp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25a0\u30c6\u30ec\u30d3\u8996\u8074\u30c7\u30fc\u30bf\u3068\u306f<\/strong><br>\u30bd\u30cb\u30fc\u306e\u30c6\u30ec\u30d3\u300c\u30d6\u30e9\u30d3\u30a2\u00ae\u300d\u3067\u306e\u8996\u8074\u52d5\u5411\u306b\u3064\u3044\u3066\u3001\u304a\u5ba2\u69d8\u306e\u540c\u610f\u3092\u5f97\u3066\u53d6\u5f97\u3057\u305f\u60c5\u5831\u306b\u3001\u5e83\u544a\u914d\u4fe1\u7528\u306e\u8b58\u5225\u5b50\u7b49\u306e\u60c5\u5831\u3092\u7d10\u3065\u3051\u305f\u3082\u306e\u3067\u3059\u3002350\u4e07\u53f0\u3092\u8d85\u3048\u308b\u6a5f\u5668\u304b\u3089\u79d2\u9593\u3067\u8996\u8074\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5168\u56fd\u5404\u5730\u304b\u3089365\u65e524\u6642\u9593\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u8a08\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u756a\u7d44\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u30fbCM\u8996\u8074\u5206\u6790\u306a\u3069\u69d8\u3005\u306a\u7528\u9014\u3067\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u30fb\u653e\u9001\u5c40\u306a\u3069\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p 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noopener\">\u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e<\/a><br>\u25cf<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000281.000018968.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c6\u30ec\u30d3CM\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u3092\u5b9f\u73fe\u3059\u308b\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBROAD\uff0b\u300d\u30922025\u5e74\u6625\u306b\u63d0\u4f9b\u958b\u59cb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cBROAD\uff0b\u300d\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\uff1a\u3000https:\/\/broadplus.sonymarketing.jp\/ \u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e2f\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u5ddd\u53e3 \u5927\u8f14\u3001\u4ee5\u4e0b\u3001\u30bd\u30cb\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u5730\u4e0a\u6ce2 &#8230; 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